Get your message right, and your marketing ROI will soar
Time after time, companies who clearly articulate their purpose separate themselves from the competition. Studies show people prefer to work with (and for) companies who share the same values and believe what they believe. The result? Higher sales, loyal customers and enthusiastic employees.
Articulating your company's purpose is the first step to creating messaging and marketing that works.
When everyone in your organization is on the same page and headed in the same direction, you build momentum.
Your purpose serves as the North Star on your marketing compass. It's the direction all of your marketing and communication should point.
Plan of Action
You and your team will leave the workshop ready to move forward with clearer, more compelling messaging to use in your marketing. It's time to stand out!
Is this in-person or online?
Your choice. We've designed a workshop to be done virtually if you live outside our travel area (Northern California). Both are equally effective, engaging and result-driven. Live outside the travel area and still want in-person? Let's talk.
Who is this for?
Preferably, your entire team. At a minimum, your company leadership. We've found the more people involved, the more effective it is. People buy into what they create. Encourage them to be part of the process.
How long is the workshop?
2.5 hours. It's engaging. It's interactive. It provides clarity and connection.
What kind of results can I expect?
When the entire process is complete, you will walk away with an articulated why statement ready to take your messaging to the next level. We provide you with a summary of the days feedback and a recommended next course of action.
How does this attract customers?
Customers want to do business with companies who share their values. Think Apple, Nike, Airbnb, and Patagonia to name a few. Sales go where marketing flows. Marketing flows as the love grows. It may be corny, but it's true.
"Blue Flamingo has been extremely helpful in legitimizing and contextualizing our company culture into the right external marketing message. Doing this work with Valerie has helped us in underpinning and rooting our strategy to our company values (something that kept our previous attempts from being more successful). When all said and done - the process and exercises that Valerie led us through have brought clarity to the work we do, the people we do it with and our place in the Chico community." - Kelli Bell Nooney, Bacio